A marketer’s life so far in 2025: A short (struggle) story!

You know what? I don’t even feel like typing this email!

I just want to sit back and wonder... where did the last 9 days go?

Did we tick things off our to-do lists? ✅
Sure, we did!

But do we have any idea how time zoomed past? Nope. Not a clue.

Buuuuuuuuut! We are not alone!

Here’s a how the first 7 days of 2025 looked like for most marketers I spoke to: 

And here’s what they talked about the most!

• ChatGPT 8 rumors
  Because why not blame AI for all poor CTRs and conversion rates?

• Google Ads algorithm updates
  Same panic, different year.

• January sale memes
  “No one’s buying in January unless we say Final Final Clearance Sale”

• “First Email of 2025” subject lines
  And the race to be the first unread email in the inbox.

• Budget conversations
  "We spent all our Q1 budget on a New Year’s Eve fireworks activation. Can we use ChatGPT for everything else?"

• “What’s hot in 2025” blog posts
  Spoiler: The same things from 2024, just shinier.

• Gen Z predictions
  “This generation loves authenticity! So how can we fake it really well?”

• AI-generated content ethics
  Discussed right after posting AI-generated content.

• SEO predictions for 2025
  "It’s the year of video...again."

• The new color of the year
  “Pantone says it’s the year of Cerulean Glee. Can we rebrand our logo in two days?”

• Threads resurgence (or not)
  "Will 2025 finally be the year Threads takes over? Nope? Okay."

• Planning Valentine’s campaigns in January
  “Is it too early to start making heart-shaped widgets?”

• Performance Max confessions
  “I have no idea what Google is doing, but the ROAS is fine, so I won’t touch it.”

• #AI vs Human Creativity debates
  Held in the comments section of an AI-generated Instagram post.

• Existential Crisis #1
  “Do customers even care about our product, or are we just yelling into the void?”

• Existential Crisis #2
  “Am I optimizing this campaign, or is this campaign optimizing me?”

• Existential Crisis #3
  “If I A/B test my personality, which version would win?”

• Existential Crisis #4
  “Do people really like our content, or do they just scroll faster when they see it?”

Wait! Wait! Wait!

Before you spiral even more into these existential thoughts, make sure you have systems in place to measure & track these 15 CRO metrics to stay on top of your conversion game in 2025!

If 2025 thinks it’s going to mess your conversions with more AI shenanigans, trust me, we got your back!

See, I could have easily shared some educational content with you, but let’s be real!

You’re still warming up for the year, fixing the post-holiday mess.

We’re giving you a gentle start. No pressure.

Just one thing:

Our CEO, AJ, compiled 25 micro-habits that’ll turn you into that conversion marketer—the one people write case studies about.

Until next week, hang in there.

The weekend’s almost here.

Relax, and let Fibr AI handle your conversion headaches.

Ana
Marketing Lead @Fibr AI

P.S.: If you’re looking to upgrade your Marketing Personalization Tech-stack to generate at least 30% more conversions this year

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