Most websites aren’t broken. They’re just flying solo.

They look good.
They’re fast.
They pass every design checklist.

But ask them to respond to a real-world customer scenario ?

Say, someone clicking an insurance ad for “family health plans” and what happens?

They land on a generic homepage.

No tailored messaging. No personalized CTA. No awareness of who just walked in.

And it’s not just a one-off.

Your analytics might tell you mobile bounce rates are rising, or that your best landing page now loads in 7 seconds.

But that’s all they do tell you.

No action. No fix. Just passive observation.

This is the silent failure of modern websites.
They're built for display, not for performance.
They don’t think, adapt, or improve.

They wait for someone to log in, notice the issue, write a Jira ticket, call a design sprint, run an A/B test, and maybe fix it next month.

That’s the loop we’ve been stuck in. And that’s exactly what we broke with Liv, Max, and Aya.

These are not tools. They’re AI agents that run your website like it’s a growth engine. They detect problems, fix them, and optimize experiences in real time without waiting for approvals, or engineering capacity, or Q2 planning cycles.

Your website doesn’t need more dashboards.
It needs a team.
And now, it has one.

What This Looks Like in the Real World:

Let’s say you're a performance marketer at a health insurance brand.

Someone clicks on your Google/Facebook ad for “best family health insurance plans with maternity cover.”

1. Liv gets to work instantly.

→ She personalizes the headline to: “Comprehensive Family Health Plans with   Maternity & Childcare Benefits.”

→ She swaps out the default banner image for a relatable visual of a young couple with a toddler, optimized for mobile.

→ CTAs now speak directly to parents: “Get Coverage for Your Whole Family in Minutes.”

2. Max is already testing this new version.

→ He’s comparing it against the old generic version that talked about “flexible health coverage for individuals.”

→ After 72 hours and 10,000 sessions, the personalized family-first version shows a +27% increase in click-through to plan selection

→ Max deploys it automatically as the winning variant, no approvals needed.

3. Aya flags a performance issue.

→ She flags a lag in loading time for iPhone users on older iOS versions - the family banner image is too high-res.

→ That’s causing a 15% drop-off before the CTA is visible.

→ Aya sends a fix suggestion, and if integrated, can even roll it out directly.

All of this happens in the background.
No one on your team had to touch a thing.
No dashboards to interpret. No project briefs.
Just conversion lift on autopilot.

The Results?

In the last 30 days, brands in the insurance space using all 3 agents - Liv, Max, and Aya have seen:

•  +27% lift in conversions on personalized landing pages for family and maternity-focused queries

• 70% faster launch of optimized variants (no more waiting for sprint cycles)

• 5 - 8 experiments per week, fully automated tested, learned, deployed

• Performance issues resolved 4x faster, before your team even spots them

• More revenue per visitor, without spending an extra dollar on media

Why It Works: Liv + Max + Aya = CRO Flywheel

Each agent is powerful on its own.
But together, they form a closed loop system of personalization → testing → optimization.

• Liv gets every visitor the right experience, whether they’re a new parent, single buyer, or senior citizen

• Max tests variations in real time, finds what’s working, and rolls it out—automatically

• Aya keeps the engine healthy, fast, and conversion-ready, no matter the device or location

Want to See It in Action?

Curious how this could work for your website?
 
If you’re ready to see the difference, let’s chat. Our CRO experts are here to show you how Fibr’s AI agents can take your website to the next level.

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Cya next week,

Ana
Marketing Lead @Fibr AI