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Nobody Wants Ice Cream in Winter (Why Your Marketing Feels the Same Way)

Nobody Wants Ice Cream in Winter (Why Your Marketing Feels the Same Way)

Ana From Fibr
April 10, 2025

Just like ice cream in winter,

Marketing that ignores context feels irrelevant, even annoying.

Let me tell you how,

Picture this: It’s freezing outside. You’re bundled up, hands deep in your pockets.

Then, bam!

Someone hands you an ice cream cone.

"But... I didn’t ask for this?"

That’s exactly how your customers feel when your "personalized" marketing misses the mark.

You know how when you’re on a website, you might see a product pop up that’s perfect for you?

Maybe it’s something you searched for a few days ago, or maybe it’s an ad for a new pair of shoes that you didn’t know you needed.

That’s personalization, right?

And it’s been working pretty well for the past few years.

I got personalized ads. The website tracked my interest and followed up. I didn’t even have to think about it, right?

But…wait a minute.

What if I didn’t want those shoes anymore?

What if I had already bought it elsewhere?

Or, what if I just didn’t like the style anymore?

The problem is that the website kept pushing that same product on me, even though I wasn’t interested anymore.

That’s when Personalization is starting to show its age.

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It worked in 2020. But today? It’s like using a flip phone in the iPhone era.

And in 2025, it’s going to be left behind..

It’s like getting an ice cream cone on a cold day , you don’t always want it, even if it’s perfectly tailored to your taste.

And it’s becoming a one-size-fits-all solution.

What’s Wrong with Personalization?

Personalization is great, but it has its limitations:

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And that’s just the beginning.

So, What’s Missing?

Let me tell you,

In 2025, your audience is dynamic, and they’re constantly changing.

What worked yesterday might not work today.

They’re hopping between platforms, on the go, and their needs change depending on what they’re doing at any given moment.

Today they don’t just want products thrown at them.

But the experiences that feel intuitive, like the website knows exactly what they need based on the moment, the mood, and their unique need.

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But did you know,

How Fibr AI fits into this whole new landscape.

Fibr AI doesn’t just rely on personalization, it takes things up a notch. Fibr’s AI-driven agents work 24/7 and continuously run real-time experiments.

You can go beyond static personalization and start creating dynamic experiences that evolve based on where your users are right now.

Imagine this: Fibr AI is like an autonomous car, it adapts in real-time, making smart decisions on the fly without human input. While your AI agents automatically adjust to your users' needs, you can focus on the bigger picture, like strategy, creativity, and growth.

Just like autonomous cars handle the driving, Fibr AI handles your marketing, freeing up your time and making your campaigns smarter, faster, and more precise.

[Start your free trial today]

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Still Serving Ice Cream in a Snowstorm?

Stop relying on outdated strategies and let AI show you the way forward.

Say goodbye to irrelevant ads and hello to smarter conversions with AI agents working 24/7 to automate, optimize, and personalize your marketing like never before.

Next week, I’ll be back with more. Until then, stop overthinking, start simplifying, and keep focusing on those conversions.

Cya next week,

Ana
Marketing Lead @Fibr AI

Now if you need help with improving your website’s conversion rates, why don’t you check out Fibr AI?

And if you can’t believe that we can actually do it for you - watch this video!

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