The Page That Makes or Breaks Your Funnel

Imagine your funnel is a party.

The homepage? Everyone shows up, takes a selfie… maybe even clinks a glass.
It sets the vibe, gets people in the door.

But there’s that quiet corner you probably forgot existed…

Most marketers treat the only “homepage” as the only king. But it’s not right!

The real MVP?
Your signup page, pricing page or that hidden landing page.
These are the spots that decide who actually stays, dances, and orders another round. 

Because yes, the homepage brings people in… but the other pages determine if they stick around.

Okay… I know your next question. You’re thinking:

Why Does the MVP Page Matters?!

Let’s cut the fluff and get straight to it:

1. Homepage = traffic, MVP pages = decisions
Your homepage looks amazing, builds trust, sets the vibe but the real commitment happens on pricing, signup, or landing pages and tiny friction here = big drop-offs.

2. Small distractions, big losses
Sidebars, confusing FAQs, or a rainbow of pricing options… little things that quietly make people leave. Homepage grabs attention, MVP pages get the yeses.

3. Micro-tweaks = Macro wins
Switch a CTA, clarify a headline, rearrange sections. Small changes on these pages can lift conversions 10 - 30%(sometimes more!). These subtle clarity makes the difference between “maybe later” and “yes, now.

Let me share examples from the Party (sorry, funnel)

✅ Pricing Page Panic

We had a client with an amazing homepage. People loved it. But their pricing page was a wall of text - dense tables, long paragraphs & no visual guideposts. People skimmed, hesitated, and bounced.

After we simplified it, clarified benefits, added a compact FAQ and included visual cues highlighting the next step → signups jumped 23%.
Lesson? Tiny details here quietly make or break decisions.

✅ Signup Page Snoozefest

Ever been asked for 12 things before even starting a free trial? One client’s signup page did exactly that. The homepage had people hyped, but the signup page scared them off. We stripped it down to 3 essential fields & added a subtle progress indicator.

Result? Trial starts surged & their curiosity turned into action.

✅ Landing Page Spotlight

Not all hero pages need high traffic to make an impact. One almost-forgotten landing page had minimal visitors and engagement.

A small tweak (like a personalized headline) + hero image tailored to visitor intent turned it into → the top performer in the funnel.

Lesson: even low-traffic pages can outperform when aligned with what the visitor actually wants.

What’s next?

Okay… you’ve seen how the quiet corners of your funnel quietly steal the show.
So, now what?

It’s time to stop just admiring your homepage and start optimizing the pages that actually decide if visitors stick, sign up, or convert.

At Fibr AI, we help your signup, pricing, and landing pages become intelligent, adaptive, and ready to guide every visitor toward action without losing your human touch.

Before you go… our latest podcast is live!
This time, we chat with Lucia van den Brink, founder of Increase Conversion Rate & Co-founder of Women in Experimentation.

🎧Give it a listen →

Cya next week,

Ana
Marketing @Fibr AI