This Word is in Every Marketing JD!!

You must be thinking what does even mean ?!

97% of marketing JDs have this word!!

“Goal - Oriented Marketer” -

But the sad reality is only 8/10 marketers are goal oriented!

But why? What’s going wrong?

The trap of "busy work" over real results.

They confuse activity with productivity.

They chase trends instead of results.

But this doesn’t help anyone!

Marketing without clear goals is like throwing darts in the dark, you might hit something, but you have no idea if it’s the right target.

Here are the Most common goal-setting mistakes that marketers make:

And when this happens, here’s what you get

Impact:
    1) Unclear ROI
    2) Wasted Budget & Resources
    3) Missed Opportunities
    4) Guesswork instead of Decision-Making
    5) Low Team Motivation

But don't worry?!

We are here to rescue you from this problem?

We have 3 things to help you overcome this:

  • The Clear Framework

  •  7 Daily Practices of top goal-oriented marketers

  • (A 3-step challenge)

The C.L.E.A.R Framework for Goal-Setting

7 Daily Practices that’ll help you become a goal-oriented marketer in just a month!

1️⃣ Start the Day with a 5-Minute "Goal Check-In"
2️⃣ Track One High-Impact Metric (and Ignore the Noise)
3️⃣ Plan Marketing Actions with an "Outcome First" Mindset
4️⃣ Talk to Sales or Customers Every Day
5️⃣ Spend 15 Minutes Reviewing Trends (But Don’t Chase Them Blindly)
6️⃣ Optimize One Small Thing Every Day
7️⃣ End the Day with a "Did I Make Real Progress?" Reflection

The 3-Step Reality Check for Goal-Oriented Marketing

We have something for you!!

After reading this, I hope you have decided to ditch the busywork and become a truly goal-oriented marketer.

But maybe you’re wondering… Where do I start?

That’s why we’re building a community for marketers who prioritize impact over activity!!

What’s Inside?

  1.  No fluff, just strategies that drive real business growth.

  2. Proven A/B test insights to take the guesswork out of marketing.

  3.  Expert-led breakdowns of what actually converts (and what doesn’t).

  4. Exclusive CRO playbooks, templates, and landing page reviews to sharpen your strategy.

  5. A focused space to network, ask questions, and learn from top marketers.

Since we want to curate this community for the most relevant conversations, we’d like to know a bit about you so that we don’t waste each other’s time & mental bandwidth.

And be one of the first 100 people to join our exclusive community!

Food for thought!

Imagine you’re on a road trip. You’ve got a full tank, the perfect playlist & a clear blue sky ahead.

But there’s one problem, your GPS isn’t working.

At first, you don’t notice. The roads seem familiar, the drive feels smooth. You keep going, trusting that eventually, you’ll get where you need to be.

Then, after hours of driving, reality hits.

You’re lost. Completely off track. You check your phone - zero signal. No signs, no familiar landmarks, just endless roads leading nowhere.

And suddenly, it doesn’t matter how much fuel you have left, how great the ride was, or how many miles you’ve covered. Because none of it was leading you to the right destination.

💡 The Lesson? 
In marketing, being busy isn’t the same as making progress. You can run ads, push content, and experiment endlessly - but without a clear goal…

You’re just burning fuel with no direction. Make sure your GPS is set before you hit the gas.

Best Landing Pages of the Week

Let’s be real, most landing pages miss the mark.

Too much text. Too many distractions. Too little clarity. And the worst part? They’re leaving money on the table.

But some brands have cracked the code. Their landing pages don’t just look good - they drive insane results.

So we did the digging for you.

In our blog, We break down 30 of the best landing pages out there, the ones that actually work.

Read now & start optimizing: Click here to tune in!

Goal-Oriented Marketing Resource:

We got something for you!!
Here’s a handpicked list of the best podcasts, books, and blogs that will help you set smarter goals and actually achieve them.

Mind Your Marketing Jobs

Looking for a new opportunity? Check out these job opportunities in the B2B and B2C space!

Role

Company

Link

Head of Marketing

TriVista

View Job

Director of Growth Marketing

McAfee

View Job

Director of Product Marketing

Niche

View Job  

Senior Marketing Analyst

Remitly

View Job  

Manager of Marketing

BME Strategies

View Job  

Marketing Manager

Calm

View Job  

Marketing Coordinator

Radiant Systems Inc

View Job  

Digital Marketing Specialist

Marquee Development

View Job  

Growth Marketing Associate

Faherty Brand

View Job

SEO Specialist

Veracity Insurance Solutions

View Job  

If you’ve made it this far, you’re already ahead of most marketers. Because knowing that goal-setting is a problem is the first step to fixing it.

Now, the question is simple: Are you going to keep chasing activity, or start driving impact?

Next week, I’ll be back. Until then, keep tracking what matters, questioning the fluff, and minding your conversions.

Cya next week,
Ana
Marketing Lead @Fibr AI

Now if you need help with personalizing your landing pages for these micro-campaigns,

And if you can’t believe that we can actually do it for you - watch this video!

Keep following us on:

Listen to our podcasts on YouTube | Spotify

Follow our Founders’ journeys :

AJ
CEO @Fibr AI

Pritam Roy
Co-founder @Fibr AI

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