We Made a Huge Mistake!

Author

Ana From Fibr
December 26, 2024

We started something new and didn’t even give it a proper introduction.

Over the past few weeks, we’ve been focused on helping marketers like you improve conversions. To do that, we launched something really exciting & close to our heart: Mind Your Conversions (MYC).

(We believe in perfect is better than done, so the logo is still a WIP 😅🙈)

What’s MYC?

It’s our new content series designed to help you turn more clicks into paying customers. Whether you’re a seasoned CRO expert or just starting, we’re here to help you up your conversion game.

Here’s what we’ve been up to with MYC:

💡 Launched a podcast on Spotify to share conversion tips and real-world case studies.
💡 Revamped our newsletters with actionable advice and CRO hacks.(You’re reading one right now)
💡 Joined Pinterest to share quick tips and inspiration for marketers.
💡 Started SlideShare decks to boost your CRO knowledge and give you deck inspo.

Along with our LinkedIn, Twitter & Youtube content that we were already creating!

We also posted a whopping 130+ blogs in 2024! Crazy isn’t it?!

But 2024 hasn’t just been about new projects—it’s been a year of growth and achievement.

Here are some of our key wins in 2024:

Raised $1.8Mn in funding from Accel

Became #2 Product of the Day on Product Hunt

Almost doubled
our team

Got a new office in Bangalore

Launched three AI agents – Liv, Max, and Aya - Who’ve been thoughtfully named by our CEO, AJ.

Now coming back to What We Learned in 2024

Top 5 Lessons About
People

  1. Clear communication wins Misunderstandings can cost time and energy.

  2. Persistence pays off 
    Tough times make teams stronger & brings them closer!

  3. Celebrate every win 
    Big or small, progress matters.

  4. Feedback is powerful 
    Honest conversations lead to growth.

  5. Empathy drives success Understanding others makes all the difference.

Top 5 Lessons About
Conversions

  1. Make the path clear 
    Visitors need a simple and smooth flow to follow.

  2. Go beyond using their name Personalization is all about showing people what matters the most to them!

  3. Fix small hurdles
    Simplify even the smallest of forms and buttons to keep people moving forward with ease

  4. Focus on feelings 
    Emotions drive action, not just logic!

  5. Learn from real behavior
    Don’t just guess what works. Test different ideas, watch how people use your site!

What’s Next?

We’d love to hear from you!

What’s one lesson you learned this year? 
Write back and let us know. We’ll compile the best ones into an ultimate guide (with credits of course) for marketers, giving everyone a strong start to 2025.

Also, keep following us on our journey—on whichever platform you love the most!

Whether it’s through our podcasts, newsletters, or social media, we’d love to know what topics you’d like us to write more about.

Your feedback keeps us moving forward!

Visit our website to stay updated with everything we’re doing, and to dive deeper into how we can help boost your conversions.

Let’s wrap this year up strong and make 2025 even better, together!

Belated Merry Christmas & a Happy New Year in Advance! 🎉

See you next year!
Ana,
Marketing Lead, Fibr AI

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