We've Ordered a Croissant for You!

You must be wondering what I even mean by that!

Well, Happy Croissant Day!

And before I give any more context, help me with something!

• When was the last time you ran a campaign for a World Emoji Day?

• Or National Entrepreneurs’ Day?

• Or how about National Clean Out Your Computer Day?

• Or Get to Know Your Customers Day?

I’m not joking. These are all real!! I have already checked the dates myself!

If you haven’t used these ever, let me give you a quick reality check!

Marketing isn’t just about the big, most hyped & dramatic events like - Black Friday, Christmas, Valentine’s, etc etc!!!

It’s also about the small, sneaky and high-converting moments that 99% of marketers miss.

But don’t worry - I’ve got you covered!

So here I am with the Micro-Campaign Calendar 2025 where I share with you the events that 99% marketers are missing out on to convert more!

If you want to know, how you can leverage these as a marketer, click here for a detailed micro events list for the year along with campaign ideas!

Here’s what Inspired me to create this calendar!

I used to think the best products always win.
But then I recently heard this from one of my college friends, who’s running an online store in Brooklyn.

He sold amazing and cool handmade travel accessories, you know the kind of stuff people love to browse and buy, even if they are unnecessary. 

Last year around September end, he noticed an unusual hype about one of his competitors!

He started browsing and saw a post from the competitor celebrating World Traveler’s Day. 

Ironically enough, the brand wasn’t even selling anything - they just shared a “Top 5 Packing Hacks for Solo Travelers” post in collaboration with a travel influencer. But the engagement was off the charts!

People were tagging friends, asking questions, and buying travel gear like crazy.

And my friend?
He had the perfect products for this audience, but he never mentioned the occasion. 

No post. No email. No campaign. Nothing

So while his competitor got the limelight, he was stuck wondering how to ramp up his conversions.

That’s what made me realize, sometimes, it’s not about making better products. It’s about showing up at the right moments. And that’s what made me 

We are building something for you!

Let me ask you another question, how many communities are you a part of?

And why do you join these communities?

Reasons I can think of:

• To learn new things. 

• To make connections or networks.

• To get shared interest.

• To find solutions
  Or simply to promote your brand.

Now, think of how many of these communities are you actually active in and how many are sitting in your archived section?!

Most often when I don’t engage in a community, it is because there are a thousand people just randomly chit-chatting with no real value added - everyone’s talking about everything & finding the right connections still feels like a side hustle!

We at Fibr AI care a lot about your conversions & know that there are questions you have that go unanswered!

Keeping that in mind we are here building our own community focusing on conversations only around CONVERSIONS.

Here’s what you can expect:

• No fluff, just actionable CRO strategies that work

• Network with only the top CRO marketers and CRO experts daily

• Skip the guesswork with proven A/B test insights

• 1:1 Landing page & Funnel reviews

• Daily AI-powered CRO tool recommendations

• Ask questions directly to industry leaders in live AMAs

• Hands-on workshops to implement high-converting strategies fast

• Access exclusive CRO templates and proven playbooks

• Find exclusive job opportunities in the CRO field

• Most importantly, a community that respects your time

Since we want to curate this community for the most relevant conversations, we’d like to know a bit about you so that we don’t waste each other’s time & mental bandwidth.

And be one of the first 100 people to join our exclusive community!

New Podcast Alert: A-Z about Landing Pages

Guess what? In just 45 days, we’ve created 28 episodes.

And you know what’s even better?

We finally moved on from static thumbnails to something a bit more engaging, video intros & a real feel of two people speaking to each other!

All thanks to an 80% AI-driven workflow!

In this Podcast episode, our Agents Liv & Max discuss:

What makes a landing page different from a regular website?

Especially how it’s not just about looks only and:

• The key types of landing pages that bring in real results.

• The must-have elements every high-performing landing page needs.

• Common mistakes marketers make (and how to avoid them like a pro).

Click below to watch the Youtube video!

Click here to listen on Spotify.

P.S.: We posted about it & a lot of folks asked us about our how we create our podcasts using a 80% AI-automated Workflow! So we thought it might come in handy for you too!

Find our Podcast Creation Workflow here!

Best Landing Pages of the Week

Let’s play a quick game - imagine you land on a webpage that feels like it was made just for you. 

No distractions, no guesswork - just a clear, engaging path that guides you straight to what you want.

Unlike a cluttered homepage (where distractions are everywhere) or a generic product page (that doesn’t drive urgency),

That’s the magic of a high-converting e-commerce landing page.

This week, we’ve come up with some best examples of E-commerce landing page design, ones that don’t just look great but actually drive conversions.

Check them out here - Best E-commerce Landing Pages!

Mind Your Marketing Jobs

Looking for a new opportunity? Check out these job opportunities in the B2B and B2C space!

Alright, that was a deep conversation (and if you’re still here, you’re already ahead of 90% of marketers!).

I’ll be back next week with details on how to be a goal-oriented marketer and focus on strategic actions that move the needle.

Until then keep minding your conversions & focusing on every day!!

Cya next week,
Ana
Marketing Lead @Fibr AI

Now if you need help with personalizing your landing pages for these micro-campaigns,

And if you can’t believe that we can actually do it for you - watch this video!

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