Where Your Best Customers Are Hiding (Hint: It’s Not LinkedIn)

I know you’re probably wondering…what’s this is all about?!

But first, let me ask you one thing…

If I asked where marketers are fighting the hardest for attention, what would you answer?

Wait.. Wait.. Wait..!

I already know your top three answers!

Let’s be real, these platforms are the “safe bets” for every marketer.

But here is the twist..!!

Most marketers miss out that their best customers aren’t always scrolling when they’re ready to buy.

Here’s what most Marketers are doing!

Ever noticed how someone books a demo or buys a product from you, but you have NO idea where they came from?

Worry not, you are not alone! Let me explain.

Majority of buyers come in through Dark Social platforms.

Dark Socials are often the private communities, forums, and group chats where people talk about your brand (but don’t tag you in the conversation)

🚫 No UTM links
🚫 No referral traffic
🚫 No ad attribution

Yet, dark socials are influencing more buying decisions than you think.

So where should you actually look?

Don’t worry, we’ve got your back!

1️⃣ Reddit: Where Buyers Are Asking for Help, But Are You There?!

Most marketers ignore Reddit, thinking it’s full of memes and trolls. But wrong.

Reddit isn’t just another platform.

The Reality: It’s where high-intent buyers are actively asking for help, recommendations & feedback before making a purchase.

• Buyers ask for unfiltered opinions before making a decision.

• People hate marketing but love helpful insights (so, stop selling - start solving).

• A single Reddit comment can drive thousands of clicks if it’s authentic.

 How to Find Your Audience on Reddit:

✔ ️Find the right sub-reddits

✔ Engage without selling

✔ ️Turn organic conversations into traffic

PS - We also have our subreddit on Reddit. If you want to get hacks to improve your conversions, then click on the join now button and be one of the first 100 people to join our subreddit!

2️⃣ Private Groups & Communities: Where Real Buying Decisions Happen

Social media is often noisy & that is the reason why your top buyers aren’t probably posting or talking over these platforms. 

But they’re discussing in a more intimate circle & group!

Where to Focus:

✔️ Slack Communities → Founders, tech executives, and marketers discuss tools & strategies privately. Observe discussions & identify pain points where your solution fits naturally.

✔️  Telegram → DTC & SaaS brands use telegram groups for high-intent audience engagement. You can join invite-only groups in your niche and start by adding value, not selling.

✔️ Discord → Web3, gaming, and tech communities thrive here, making it an undiscovered gem for marketers.

3️⃣ Fix Your CRO or Lose High-Intent Leads:

The harsh reality is that sourcing leads on Reddit or private communities is only half the battle. 

The real challenge? Turning that hard-earned traffic into conversions.

Well here are some reasons & solutions to fix your CRO Roadblocks:

At Fibr AI, we’re your AI-powered CRO team - Running 100x more experiments and works 10x faster than any traditional CRO agency. More conversions, better CX, zero guesswork—just data-backed growth.

4️⃣ Stop Chasing Trends, Focus on What Really Matters

Marketers spend hours posting on trending topics, hoping for virality, likes and comments.

But does it matter? Well, not really.

It’s more important to focus on:

✔️ Monitoring niche communities → What are people actually struggling with?

✔️ Creating content that answers their questions → Turn community insights into blogs, case studies, and landing pages.

✔️ Don’t just post & engage → Reply to discussions, add value, and subtly position your expertise.

Food for thought – The Billboard No One Saw!

We’ve all seen thousands of billboards on the highway every day
& get bored because of so much chaos!!

But has there ever been one billboard that actually stuck in your mind?

Well, it happened to me. Back in school, on my daily route.

When everyone was placing their perfect billboard with bold colors, catchy copy, stunning visuals. There was one well-known soft drink brand that did something different.

They placed their billboard at a spot with the highest traffic congestion. A spot in the city where every car & vehicle had to stop.

And guess what? It worked. I was one of the kids who saw it… and bought it.

Now that I think about it, marketing isn’t about shouting the loudest with thousands of billboards or banners across the city. Instead, it’s about embedding your message into millions of minds.

It's about showing up at the place where it matters.

Right audience. Right time. Right strategy.

Best Landing Pages of the Week

We’ve all searched for “Best Landing Pages” at some point.

But you probably were disappointed with the results. Don’t worry, we’re here to hand you the solution.

Because it’s high time you start focusing on your landing page.

You’d be surprised that the best landing pages in 2025 are those that are surprisingly simple, yet insane!

Our team at Fibr AI has also searched some top-performing landing pages to help you quickly understand what’s working and how you can do it .

Want to know the real examples? 

Check out 30+ Landing page examples that actually work.

Mind Your Marketing Jobs

Looking for a new opportunity? Check out these job opportunities in the B2B and B2C space!

Well, that was a ride, but before you go, if you’ve made it this far, you’re already ahead of most marketers.

Now, the question is simple: Have you started searching for your hidden gem?

Next week, I’ll be back. Until then, keep tracking what matters, questioning the fluff, and minding your conversions.

Cya next week,

Ana
Marketing Lead @Fibr AI

Now if you need help with improving your website’s conversion rates, why don’t you check out Fibr AI?

And if you can’t believe that we can actually do it for you - watch this video!

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