Why Most GTM Plans Fail on Day One?

Author

Ana From Fibr
May 15, 2025

In today’s fast-moving digital world, every company seems to be obsessed with getting more eyes on their website.

Whether it's through SEO, paid ads, or social media, marketers are pouring a ton of resources into getting clicks.

But here's the thing:

Your website might be your most powerful marketing tool, yet it’s probably underperforming.

We've all been there, right?

You visit a company’s website, and it feels like a digital brochure.
Static. Passive. Showing the same thing to everyone who lands there.

And, guess what? The result is usually disappointing.

Let’s be honest: Your website isn’t just underperforming, it’s wasting your ad spend.

→ On average, B2B website conversion rates sit around just 2-3%.

→ For some companies, a staggering 97% of visitors leave without engaging.

→ Take AdRoll, a well-known marketing tech firm. Despite attracting 100k visitors a month, they were seeing only a 1.5% conversion rate.

So, why is this happening?

Let’s Break It Down: 5 Common Mistakes Most Companies Are Making

1. Treating Your Website as a Digital Brochure

The first mistake? Many businesses still treat their website like an online brochure. It’s static, filled with generic content, and doesn’t engage with visitors based on who they are. In a world where personalization is everything, a one-size-fits-all website is a conversion killer.

2. Focusing Too Much on Traffic, Not Enough on Conversion

Companies spend tons of money driving traffic to their websites but neglect optimizing the site itself. Traffic is meaningless if your website isn’t converting those visitors into leads and sales

3. Ignoring Real-Time Personalization

A static website doesn’t adjust in real-time to the unique needs of visitors. When your site fails to personalize the experience for each user, visitors don’t feel heard and leave without engaging.

4. Lack of AI or Automation to Engage Visitors

Websites that rely on manual, static content miss the opportunity to engage visitors in real-time. AI chatbots and personalization tools can automatically interact with visitors, guiding them seamlessly down the sales funnel, something static websites can't do.

5. Failing to Continuously Test and Optimize

Optimization isn’t a one-time effort. Without continuous A/B testing and real-time adjustments, your website is operating in the dark. Regular testing and optimization are critical to improving conversion rates and ensuring consistent performance.

Bridging the Gap: Fibr’s AI Agents Make Your Website Work Like a Sales Rep:

Now, here’s the good news
You don’t have to settle for this low-conversion website anymore.

With Fibr’s AI agents, you can bridge the gap between digital engagement and sales conversion.
Our AI-powered agents turn your passive, static website into a dynamic, interactive sales rep that adapts in real-time to every visitor.

Here’s how it works:

  • Liv customizes the experience for each visitor, adjusting content and CTAs based on their behaviour, driving higher engagement and better conversions.

  • Max runs constant A/B tests to find the best-performing variations and optimize your site in real-time - no more guesswork, just data-driven results.

  • Aya monitors your site 24/7, spotting issues like slow load times or broken links and offering instant fixes, ensuring your site is always running smoothly.

It’s Time to Invest in Your Website’s Potential:

You’ve invested in driving traffic to your site, but are you investing in the experience visitors have once they arrive?

Your website is one of the most powerful assets you own, and with Fibr’s AI agents, you can unlock its full potential to drive conversions and revenue.

Stop letting your website be just another passive brochure.
Transform it into a digital salesperson capable of guiding visitors through their journey and converting them into customers.

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