Your CRO Strategy Sucks!

Or, well… maybe it doesn’t.

But let’s be honest: 

You don’t want to roll into the holiday season or the new year wondering whether your CRO strategy is winning or not.

That’s not exactly the confidence you want when conversions matter the most, right?

But don’t worry—we’ve got you covered!

This step-by-step guide for a CRO audit will help you figure out if your CRO strategy is on point or if it needs a tweak. It’s the same approach that helped our clients boost their conversions by almost 26.9%.

So, ready to dive in?

Let’s break it down.

Step-by-Step: How to Audit Your CRO Strategy

1. Set Clear Goals (No Guesswork Here!)

First things first—what’s your aim? 

• More sign-ups? 

• Higher sales? 

• Better engagement? 

Whatever it is, make sure you’ve got a clear target.

2. Gather Your Data

Numbers don’t lie.

Use Analytics tools like Google Analytics to check traffic, conversion rates, and user behaviour.

Pair it with feedback from real users to get the full picture.

3. Watch Your Users (Yes, Like a Hawk)

Understand how visitors interact with your site using tools like Hotjar, Crazy Egg, or FullStory. Use these for:

With both, the final goal is to pinpoint problem areas, smoothen the user flow, and keep them engaged.

Don’t try to fix everything at once. 

Start with the pages that matter the most—like product pages, checkouts, or lead forms.

These are the pages that make or break conversions.

5. Give Your Landing Pages Some Love

Are your landing pages doing their job? Check the following.

If any of these are broken, your conversions can take a hit.

6. Test EVERYTHING (Seriously, Everything)

Run A/B tests on headlines, CTAs, layouts and even button colours.

Use tools like Fibr AI to make this process smooth and smart.

7. Keep Optimizing

CRO isn’t a “one-and-done” thing.

Monitor, test, refine, and repeat.

That’s how you keep those conversion rates climbing.

The Holidays Are Coming—Is Your CRO Ready?

Don’t wait until it’s too late. Follow these steps to get your CRO strategy holiday-ready and make the most out of your traffic.

Want to dive deeper into CRO Audits?
We’ve got a detailed blog breaking it all down for you. 

P.S.: We also celebrated Christmas early this year. So, here’s a quick peek into our Christmas celebrations!

Oops, did we just forget to mention this?!

We just launched our first podcast series on Spotify to help you boost your conversions better & faster!

We also post Conversion Rate Optimization insights regularly on all the channels below, so keep following us here too🙈!

Until next time,
May Santa bring you all that you wish for this year!
Ana,
Marketing Lead, Fibr AI