Your Google Ads Account Just Got a Major Upgrade!!

Hello marketers and digital optimisers!

So, I was thinking the other day... You know how when you’re browsing, Google always seems to know exactly what you need?

You’re looking at noise-cancelling headphones, and suddenly… boom! An ad pops up for the exact model you were eyeing, with a sweet discount on top. Feels almost too accurate, right?

Well, it’s not magic. It’s the power of intent.

The thing is Google Ads have come a long way. Now, AI writes, tests, and mixes ad variations in real-time to find the perfect match for what someone’s searching for.

But you know what? There’s a secret nobody tells you… your words still decide whether someone clicks or scrolls right past you.

Here’s the quick breakdown of what actually makes Google Ads copy convert:👇

1. Match the Searcher’s Intent (Not Just the Keyword)

People don’t just search words; they search with a story in their head.
Your job? Finish that story.

• For a transactional query like “buy running shoes online,” go for something like:
  Fast shipping. Easy returns. Shop now.
  

• For a research query like “best shoes for flat feet,” try:
  Top-rated support. Podiatrist-backed comfort.

Intent first. Keyword second. It’s that simple.

2. Lead With a Real Value Proposition

No one cares about features unless they can immediately see the benefit.

“99.9% uptime” just sounds like tech jargon.
But, “Reliable hosting” hits differently, right?

Same with comfort.
“Breathable all-day comfort” > “Organic cotton.”

Why?
Because people care about how your product makes their life easier. Make the benefit feel personal and immediate.

3. Strong CTAs Win Every Time

Let’s be real: “Click here” is old news.
 “Learn more” is too generic.

Try something that pushes action, like:

• Get Your Quote

• Try It Free

• Shop the Sale

Direct CTAs move people. Soft CTAs lose them.

4. Match Ads with Landing Pages

This one’s big.
The biggest killer of conversions? An ad saying one thing and the landing page doing something else.

You promise “30% off winter boots” in your ad, but when someone clicks... they land on full-price sneakers? Oof.

This is where adaptive landing pages (like the ones we build at Fibr) save campaigns but that’s a story for another day.

So, what do all high-performing ads have in common?

After analyzing 100s across SaaS, eCommerce, and services, I’ve noticed a clear pattern:
They’re clear, specific and obsessed with eliminating friction.

And that means:

I’ve written a deep dive on how to craft Google Ads that speak to your audience not just show up in the search results. If you want to learn more, check out the full blog here:

👉 [Read more: How to Write Effective Google Ads Copy]

Catch you later,

Ana
Marketing @Fibr AI